ASHOKE NAG
, THURSDAY, JUNE 21, 2007 01:37:42 AM KOLKATA: Camlin is turning more proactive in promoting artistic talent. The company is working on a plan to auction its art collection to create a sizeable corpus for the Camlin Art Foundation, which triggers initiatives in the field of art. The foundation is now funded by the company.
“This project is now on the drawing board. There are over 300 paintings in Camlin’s collection ranging across the top names in Indian modern and contemporary art. We want to create a large corpus for the Camlin Art Foundation. At the moment, it is funded from the publicity budget of the company.
With a bigger fund, one can go for bigger projects. We would also like an independent board of governors to administer the foundation. At a slightly later date, artists and art writers will also be included in this board. An independent board will help develop more projects,” Chandrashekhar Ojha, national promotion manager, Camlin, told ET.
The company recently tied up with the Swiss company Colart International Holdings to bring the best of art materials to Indian artists. Colart, said Mr Ojha, boasts of the world’s most famous art material brands embracing labels like Winsor & Newton, Reeves, Liquitex, L&B, Conte and Tulip.
“At the moment, we are importing the brands from Colart and making them available at economical rupee prices to the Indian art fraternity. We are also selling Winsor & Newton canvases together with Camlin canvases,” Mr Ojha said.
Camlin is extending its backing to artistic talent to include school kids, art college students and professional artists. Known as the Camel Colour Contest at the school level, the event is designed in a manner to impact the child’s development in a “positive way”.
The Camlin Art Foundation is also sponsoring art exhibits in different regions covering art college students and professionals. Around 1,500-2,500 entries come in from different regions of which 100 are selected. Finally, 9 artists, including 5 students, and 4 professionals from each region are awarded by the foundation. While the professionals receive Rs 25,000 in cash, the students get Rs 10,000 in form of art materials and cash.
“The artists are also handed 100% of the proceeds from the sale of paintings. The unsold works are returned to the artists,” Mr Ojha said. The awardees from the regions are, in turn, shortlisted by a jury and sent on a Eurotour to expose them to overseas galleries and European masterworks. In 2007, 19 artists are headed for Rome, Florence and Paris.
“This project is now on the drawing board. There are over 300 paintings in Camlin’s collection ranging across the top names in Indian modern and contemporary art. We want to create a large corpus for the Camlin Art Foundation. At the moment, it is funded from the publicity budget of the company.
With a bigger fund, one can go for bigger projects. We would also like an independent board of governors to administer the foundation. At a slightly later date, artists and art writers will also be included in this board. An independent board will help develop more projects,” Chandrashekhar Ojha, national promotion manager, Camlin, told ET.
The company recently tied up with the Swiss company Colart International Holdings to bring the best of art materials to Indian artists. Colart, said Mr Ojha, boasts of the world’s most famous art material brands embracing labels like Winsor & Newton, Reeves, Liquitex, L&B, Conte and Tulip.
“At the moment, we are importing the brands from Colart and making them available at economical rupee prices to the Indian art fraternity. We are also selling Winsor & Newton canvases together with Camlin canvases,” Mr Ojha said.
Camlin is extending its backing to artistic talent to include school kids, art college students and professional artists. Known as the Camel Colour Contest at the school level, the event is designed in a manner to impact the child’s development in a “positive way”.
The Camlin Art Foundation is also sponsoring art exhibits in different regions covering art college students and professionals. Around 1,500-2,500 entries come in from different regions of which 100 are selected. Finally, 9 artists, including 5 students, and 4 professionals from each region are awarded by the foundation. While the professionals receive Rs 25,000 in cash, the students get Rs 10,000 in form of art materials and cash.
“The artists are also handed 100% of the proceeds from the sale of paintings. The unsold works are returned to the artists,” Mr Ojha said. The awardees from the regions are, in turn, shortlisted by a jury and sent on a Eurotour to expose them to overseas galleries and European masterworks. In 2007, 19 artists are headed for Rome, Florence and Paris.
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